Website for Hotels | Cost-Effective Ideas for Better UX in 2020
Website for hotels should be attractive and beautiful – there’s no doubt about it! A well-designed website says a lot about your brand. It also goes a long way in increasing direct bookings. But, having a beautiful website is just one part of the puzzle, there are many other things that hotels, resorts, and villas need to do before they see a constant stream of bookings.
One such thing is the user experience. We have discussed a lot about content marketing, social media marketing, photography, review management, and other related topics in our previous blogs. However, in this blog, we will be shedding more light on the concept of User Experience (UX) and its importance in building a perfect website for hotels.
Whether you’re operating as an independent hotel in a quiet getaway, or managing a chain of hotels in some of the world’s most visited destinations – you’ll need to know how to create a website for hotels that captures your target market’s attention and drives bookings.
Your hotel’s website is an important part of the entire online marketing strategy, and you will need to consider (and implement) each component carefully while your create an awesome website.
Website for Hotels – Things to Consider
When building a website for hotels, there are many things that need serious consideration. Here are some of the most-important aspects –
Every feature on your website needs to appeal to your target market needs and wants. If you’re a luxury traveler-focused hotel, you’ll need to exploit beautiful images of your fantastic facilities and use material that’s likely to appeal to those. When you attract millennial tourists, then your images need to fully enjoy your property by showcasing young, active adults.
The Brand Element
You want your site visitors to remember your hotel brand and that is why you need to consistently display your brand throughout your entire website. An attractive logo and color scheme will help you build an identity and let you develop a personal relationship with your target audience. A
Pro-tip: Make sure that you keep a consistent Name, Address, and Phone everywhere (NAP matters a lot for SEO).
The SEO Plan
Having a website without a well-thought SEO plan is of no use. Seriously, there is no point of investing in a website if it can’t be found on search results. Plan out an SEO road-map before designing a website for hotels. Once you have decided on the on-page SEO factors, you should have a clearer vision of designing the website. Plus, you need to double-check that the website is mobile-responsive as well (more than half of the travelers use mobiles for booking).
Ease of Use
This is probably the most important factor to consider. You want the visitors to take actions on your website. A website for hotels should take into consideration the ease of booking (which is directly connected to the revenue). For obvious reasons, the design, architecture, and development of a hotel’s website is paramount in its success, not least of which is direct revenue. Put careful consideration behind the navigation elements, pop-ups, booking & contact forms, and the website loading speed, in addition to other elements that simplify the user experience.
Now, that we have the four primary bases sorted, let’s get into the next phase – integrating a booking engine.
Website for Hotels – Choosing a Booking Engine
The core of any website for hotels is the booking engine. As a proprietor, you don’t want your buyers to go through multiple steps just to get a booking. Right?
To be honest, it is tough to compete with online travel agencies (OTAs), global distribution networks and other giants is difficult–even for your own guests. With their scope, deals and clever tactics to tap into the fear of missing out on every traveler, it’s easy to feel that there’s no way to convert those travelers on your own.
There are multiple ways to solve this dilemma –
- Integrate a 3rd-party booking solution like Expedia, Kayak, etc.
- Build your own booking system
- Use Facebook Messenger to offer an easier option
When you integrate a 3rd party solution, you might not get the luxury of customization. For building your own booking system, you either need to be good at coding our outsource it to professional developers. That means, for every minor change, you will be shelling out money.
And, when it comes to setting up Messenger as a booking engine, we believe its the most cost-effective and easy-to-use option. To learn more about using Messenger for booking, connect with our team of marketing ninjas.
Website for Hotels – 3 Inspiring Examples
No matter how much creativity you put into the process of creating your website, it is important to seek references of existing designs that are popular. While every website caters to their target audiences, here are 3 websites for hotels that you can take inspiration from –
Located in Italy, Casangelina is one of the top 10 cliff hotels globally. It showcases a panoramic pool on the terrace from which the Amalfi Coast looks splendid. The website is one of our favorites as it features a minimalistic UI, a balanced fusion of fonts and images that provides an immersive browsing experience. A straightforward navigation panel guarantees effortless user experience. And, to top it all, the website features dynamic panorama videos the hotel with a background music. Honestly, one glance at the website makes you get a feel of the brand’s elegance.
Niseko Hakuunso is a Japanese brand with a minimal UI. One of their stand-out features is the change in background photos and theme based on the user’s selecting of season. The homepage features scenic images of Mount Fiji in different times of the year, and a direct button for quick bookings. It loads fast and is great on mobiles as well. Talk about great user experience with minimal element, and this website is an inspiration.
Hotel West-End, Paris knows their target audience better than their competitors. While most websites fail to give attention to each and every room, these guys showcase their rooms on a dedicated space. They show off everything – from the knobs on the doors to epic wide-angle shots of the rooms and hallway, then visually present them with informative chunks of text. It features an intuitive design that offers buyers almost everything right on the homepage.
Website for Hotels – Quick Recap
If you observe closely, you will find an uncanny similarity between all of the websites for hotels. Each is primarily focused on highlighting their USP while making it easier for customers to book a room.
Here’s a quick recap of the things that you need to consider –
- User Experience
- Mobile Responsiveness
- Loading Speed
- High-resolution Images
- Current booking rates and room availability
- A Reservation or Book Now button
If you are thinking of getting your hotel business online, the first thing you need to do is work on building an elegant website. You can do it on your own (using existing themes and templates) or get it done by professionals. Either way, it is your brand, and you know what’s best for you and your customers.
Make sure to invest time and effort in researching the trends and buyer behaviors before committing to a design. And, if you’re in doubt, feel free to connect with us over Messenger. We will be happy to help!