SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
STEER YOUR BUSINESS GROWTH & VISIBILITY WITH SEO
Between 85% to 90% of all website traffic comes from search engines and directories. So, it is quite evident that if your website isn’t visible to users, you will lose customers. That’s when Yasza Media comes to your rescue with data-driven search engine optimization (SEO) solutions.
Our world-class SEO services ensure that your website gets higher visibility on Search Engine Ranking Pages (SERP) results.. Just because your site is listed in the search engines won’t mean that your customers can find it. We build SEO strategies that are unique to your business needs and drive targeted organic traffic.
Boosting Your Organic Traffic Strategically
Yasza Media is committed to meeting the search engine optimization & positioning needs of your website through a well-researched campaign plan. Our goal will be to meet your Search Engine Optimization outsourcing needs thoroughly and professionally.
We ensure that your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines. We follow a definitive process to help boost organic traffic and brand visibility. Here’s how our SEO services work.
Yasza Media’s SEO Process for Organic Results
We start by asking you a few questions that help’s us understand the desired goals from implementing SEO on your website. Based on the discussion, we will list
- Your target audience
- Your competition
Once we have these details, it gives us a clear roadmap of what we want to do, and how we want to do it.
Defining Your Target Audience and Their Interests
Your target audience is a defined set of people who you are marketing your product to.
Traditionally, defining a target audience involves determining their age, sex, geographic locations, and especially their needs (aka pain points).
Website Analysis & Recommendations
In case you have an existing website, we will audit it for finding out what additional can be done to improve your rankings. We check every aspect of the website – from the homepage to sub-pages, meta texts to un-optimized JS files. We conduct a complete site audit checking (but are not limited to) –
- Robots meta tag
- HTTP status codes
- XML sitemaps
- Site architecture
Based on our audit, we will report and inform you of anomalies, if any. We will also list the prerequisites that need to be completed before implementing a full-fledged SEO strategy.
Categorized Keyword Research
Our recommendation is the use of two or three-word phrases instead of single words, pair general keyword with more specific ones. We also recommend the use of combination keywords that are distantly related, common misspelled related terms, service region-specific keywords and long variation of keywords.
Our keyword research gives your site a better chance to be found when people are searching. We use some of the best-known tools to find which keywords will work wonders for your niche. While researching keywords, we take into account factors like Search Volume, Cost-per-Click (CPC), Difficulty, and tens of hundreds of variations of the keyword.
Finding Gaps & Opportunities [Competitor Research]
This is a simple one where we’ll be defining your competitors in SERPs. We will be looking at search engine competitors here, and not ComScore, Hitwise or other types of industry-defined competition by Uniques or Page Views, or any other metric.
For the SEO Strategy that we will be building here, we are concerned with Search; therefore, we’ll stick to competitors in search results only. Next, we’ll be looking at product features that would make people want to visit your site instead of your competitors, and not just visit once, but visit repeatedly, sign up, link to, email their friends, share on Facebook and Twitter, etc.
We will be looking at what makes your competitors sticky, what makes them link bait, what makes them lovable. Because SEO today isn’t just great Meta tags, it’s a great product. We will be going to slice and dice the competitors in a couple of different ways –
- Content and Landing Pages
- Tools, Widgets, and other resources used.
- On-Page SEO comparison
- Internal links and Backlinks assessment
- Traffic comparison
- Social Presence (Organic & Paid)
Now, that we have figured out everything, we move ahead to build an SEO strategy that will be unique to your brand. We use the following techniques to achieving top ten rankings – tweaking meta tags, page titles, page content, manual submission, select paid submissions and paid directory listings, reciprocal linking and pay-per-click (PPC) campaigns.
We have a content focus approach to search engine optimization and positioning, which involves SEO friendly content writing to match with Meta tags and page titles to maximize web site rankings.
What Sets Yasza Media’s SEO Services Apart from the Competition?
First of all, at Yasza Media, we do not believe in assumptions. Instead, our search engine optimization strategy is heavily reliant on data and research. It’s not a generic strategy that is applicable for all businesses. All of our strategies are uniquely crafted to meet individual targets of brands.
Get access to reports and tools that will provide you clear and unbiased reports of what we are doing for your brand. Our clients receive weekly, bi-monthly, and monthly reports.
We make sure that our clients get all the help they need. SEO is technical and there are processes that you might find complex. Our customer service teams are available round the clock to help you with your queries.
At Yasza Media,, we’re all about the results. We uncover who your market is, how to engage them using content, driving traffic to your site through search, social and other tactics, and then we convert them into paying customers. It’s about creating an online experience that transforms users into followers, and customers into ambassadors.
Get in Touch
If you are looking for a sustainable and scalable SEO plan, Yasza Media is the SEO service agency you deserve. We do not have any hidden terms and conditions. All of our service plans are built keeping you “THE CUSTOMER” in mind.
Gain the competitive advantage with SEO services from Yasza Media. For a FREE consultation, fill up the form bellow.