EMAIL
MARKETING

Email Marketing

EMAIL
MARKETING

Email Marketing

Generate Leads and Maximize ROI
with our Email Marketing Services

Yasza Media provides well-strategized email marketing campaigns that help our clients to engage subscribers, convert leads to customers, and keep the conversation going.

We keep up to date with the trends and build comprehensive modern campaigns that resonate with your target audience. With our effective email marketing services, you will be able to nurture leads and have them navigate through any funnel.

With Yasza Media, your business can outrun the competition, and set new benchmarks when it comes to building new relations and speeding up your sales cycle.

Automating Your Sales and Marketing Channels to Deliver You With Endless Clients for Years to Come

At Yasza Media, we believe email marketing is a marathon, not a sprint. Defining the basics is of paramount importance. The trends and strategies change with time, but we help to build the fundamentals that will always contribute towards your business growth.

It’s no secret that many of us prefer digital communication in a world with more than 3 billion active email addresses. Sometimes on a smartphone or tablet, we check our inboxes, and sometimes we use a desktop or laptop. But no matter how you prefer reading, it is always about the content.

We understand the power of communication and look forward to introducing you to a whole new set of customers using data-driven email marketing campaigns

And, how do we do it?

Here’s a detailed insight into our email marketing strategy.

Capturing Data

One of the primary reasons for a failed email marketing campaign is not having users signup to receive newsletters and other emails from a brand. Most agencies do have robust campaigns, but what they miss out on is building the email list.

At Yasza Media, we start with the basics. Our team of designers and copywriters work to intelligently present your target audience with good reasons to signup and subscribe to your content.

We have dozens of strategies for list building on your website and social platforms. Our experience teaches us which ones to use at what times – finding the balance between obvious but not annoying.

We start by doing a survey of your website and put together a list of recommendations for your web team so they can implement this easily.

Building Lead Magnets and Call-To-Actions

At Yasza, we don’t ever buy generic data to build an email list. Instead, we offer the right “giveaways” or “bribe” to persuade users to sign up.

To determine what we can create as a lead magnet and make suggestions, we will conduct an over-the-phone interview with you. Some of the common (and, great-performing) lead magnets are – infographics, e-books, templates, white paper, case studies, and more.

Our team will do the necessary research and recommend the best type of lead magnet and CTA’s that are in-line with your skills and knowledge, the audience value and the market gaps.

Strategy

Your customer base will be evaluated to decide how to create messages that resonate with your audience. If you already have email subscribers, we’re going to focus on how and why they first signed up. How often do you open your company’s emails and what do you want to see in those messages?

If you don’t have an existing subscriber list, we’ll find the best way to highlight your business and get the word out of what you’re offering by building lead magnets and CTAs.

Content Creation

Now that we have all the data we need to set-up your email campaign, our team of designers and writers will get to work.

The idea of content for email marketing services by Yasza Media is to keep it Short, Snappy, and Memorable. There are multiple ways to achieve this –

  1. Use Auto-responders – this means that our team will be creating the designs and layouts that can last for up to a year, and simply keep adding people to it. You have nothing to write.
  2. Define a series of emails that we can create and send in batches. This is a great way to push new and relevant content.
  3. Pick one of the above and add random emails to it for any current events, timely offers etc. This gives you the automated element so you don’t need to think about it daily but allows you to interject for certain events.

Yasza Media Guarantees Growth with Email Marketing

Your customers are the most important people you deal with on a daily basis, so we make sure they know you care. If you’ve got something new to show the world, we help you do it first through your email subscribers.

Yasza Media shines in this light, as our writers produce clear and concise copy, giving readers just what they need to take the next step and follow the links in your emails. And our designers know the most effective ways to use art and copy to draw in readers.

As the saying goes, too much of a good thing can be bad. We will determine how often to send email blasts based on your business model and email open rate. We will also schedule everything to be sent at previously agreed upon times so you’re never caught off-guard or something is dispatched in a dead period, such as a holiday weekend.

We also want to make sure you’re getting your money’s worth, so we will create a set of goals with you so you can see the value in effective email marketing. These goals will include the open rate of emails and changes in online traffic after emails are sent. We will compile monthly reports for you to review.

Why Opt for Our Email Marketing Services?

360-degree coverage

To help you grow your business and fuel your email marketing efforts, we offer full-service solutions. We offer advertising services , for example, to expand your email list. And, to engage your email list and drive traffic to your website, we provide content marketing services .

Prompt Support

We believe in being there when our clients need us. Not only do we provide periodic reports and data, we also are available to answer your queries via Live Chat, Phone Calls, and of course, by email. By choosing us, you will have full-fledged authority to review how your money is being spent.

Value for Money

There is no point in investing the entire budget in email marketing. That’s why, at Yasza Media, we have designed our email marketing services to fit any business owner’s budget. Lower investment and higher RoI.

Get a Quote

It goes without saying that we’d love to get started and have you on-board as a client. As with everything in our business, we make things as simple as possible. We can’t wait to start getting results for you as quick as possible to reiterate that you made the right decision.

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