Messenger Marketing: Using AI Bots to Promote Brand & Generate Leads

Messenger Marketing: Using AI Bots to Promote Brand & Generate Leads

You might have been hearing words like “chatbots” a lot these days. It is an extended part of messenger marketing that is in huge demand.

And, chatbots are here to stay. They have revamped the way businesses connect with customers and vice versa. Messenger marketing infused with AI and chatbots is the future of digital marketing.

Online marketing is a constantly changing process – from MySpace to Facebook Messenger, the ways to engage and connect with customers have changed.

Don’t believe us?

Here are some numbers that will help you understand the importance of messenger marketing –

According to the latest surveys, the projected number of mobile phone messaging app users will reach 3 billion. Out of this, almost 1.3 billion use Facebook Messenger. This number is expected to reach at least 2.5 billion by 2021.

So, let’s tell you more about Messenger marketing. We’ll also let you know how to build a steady engagement and loyalty using effective tactics.

What is Messenger Marketing?

Messenger, also known as Facebook Messenger initially started as Facebook Chat. However, with time, Facebook updated it as an independent platform.

In simplest terms, messenger marketing is the act of utilizing messaging apps to market your business or service. It helps you to build reach, engagement, and generate new leads.

Messenger marketing is a lot like email marketing, but with a lot more of Artificial Intelligence (AI) than email. It helps automate business processes which save you time, effort, and money.

Messenger allows businesses to connect with customers and leads conversationally. That’s why 63% of users believe that businesses should be on Messenger. Small businesses can use it to build trust and relationships as Messenger is a more personal approach and a two-way communication channel.

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Image by kropekk_pl from Pixabay

What are Messenger Bots?

Messenger bots are also referred to as chatbots. These bots aren’t anything like those industrial or service bots. Rather, you can think of them as sophisticated sales & service personnel.

These are pieces of software that rely on Artificial Intelligence (AI) to understand, process, and respond to customer queries in real-time. In simpler terms, messenger bots understand what users ask and can respond back with a response which is similar to that of a human.

Earlier, bots were (and are still) used to provide customer service. Remember when you wanted to learn more about a product and a magical pop-up appeared on the screen asking, “Hi, how can I help you today?”.

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That was a customer service bot you had interacted with, not a real person! But, Messenger bots are more about automating your marketing funnel. They assist users with their journey on your website, gradually bringing them to the bottom of the conversion funnel.

When you use bots in messenger marketing, you are opening doors to higher click-through-rates, open rates, leads, and conversions. Marketers use Facebook messenger marketing bots to run drip campaigns, blasting chats (it’s like broadcasting a message on WhatsApp), and building user lists.

Take-Away: Using Facebook Messenger chatbots is an effective and scalable solution you should use to build reach, engagement, and brand value.

Benefits of Messenger Bots

Each business can benefit differently using Messenger bots. Here are some common benefits of integrating bots into your Facebook messenger marketing strategy –

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  • It works wonders when it comes to Facebook Messenger marketing automation. By integrating a chatbot, you will make it easier for people to connect with your business and get immediate answers to their queries.
  • Communication sent via Messenger has a higher open rate than emails. You can’t possibly be sending manual notifications to hundreds of users. Using a chatbot will make it easier for your business to reach more users at the same time.
  • Bots help improve your brand’s customer service. No one likes to wait, and with bots in place, chances are 90% of your customer queries can be answered in real-time.
  • With messenger bots in place, your business remains active 24/7. While an employee would work 9 hours a day, bots keep your store up and running for 24 hours a day without being exhausted (and, you don’t have to pay for overtime).
  • Chatbots lowers your average Customer Acquisition Cost (CAC). Using a good platform will make sure that the bot has enough space and capacity to process dozens of user queries at the same time.
  • Bots help increase your Net Promoter Score (NPS). When customers receive immediate responses and prompt service, they will recommend your brand to their circle (word of mouth referrals are evergreen).

Messenger Marketing: How to Use it?

There are different ways to use Messenger depending on your business needs and end goals. But, these can be classified into 3 broad categories –

  • Customer Service
  • Delivering Content
  • Generating Leads

Customer Service

If you are a product/service based organization, you can integrate Messenger on your website to allow users to connect with you directly.

You can use this platform to provide effective customer service. Since it is readily accessible, customers don’t have to be put on hold, and this increases brand loyalty.

Delivering Content

When you ask users to sign-up for newsletters, you need them to fill up a form. And, at times, this leads to users bouncing off.

Instead of making users fill up a form, you can ask them to connect via Messenger and deliver the content on it.

Companies like HubSpot tested this and pointed out that content delivered via Messenger had an Open Rate of 80% and Click Rate of 13%.

Generating Leads

In addition to customer service and delivering content, you can also use Messenger to generate leads. You can run campaigns and set up Messenger bots to gather leads as well as answer FAQs.

Sign up on MobileMonkey to get started at no cost.

Ways to Get More Out of Messenger Marketing

Facebook Messenger comes with many inbuilt features. And, when you connect it with Artificial Intelligence, you get yourself an all-in-one customer service and sales professional that is available day-in and day-out to grow your business.

Here are a few tried and tested bots that you should try in your Messenger marketing campaign –

Private Auto-Responders

Comment Guard is a great bot that amplifies your reach. Set it up to automatically send out messages to everyone who comments on your post.

You can use this bot to effectively generate leads. Comment Guard is Free to use, and it automatically adds new users who engage with it to your mailing list. Plus, FB algorithms love engagement. And, Comment Guard can help drive more of it.

FB Messenger Chat Widget

Although FREE to use, this is still an underrated tool. Any business that has a website should integrate the messenger chat widget to provide users an easy way to communicate with you.

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Messenger Chatbot Example

Set up Auto-responders so the bot can answer important questions when you’re away. Funnel the communication into Yes/No questions to get the most out of messenger bots.

Summary

Messenger marketing is ‘the thing’ right now. With so many AI-based platforms available to help you build customized bots, we recommend that you don’t miss out on this trend.

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Scan QR to connect

Messenger marketing is ‘the thing’ right now. With so many AI-based platforms available to help you build customized bots, we recommend that you don’t miss out on this trend.

Scale your business operations by introducing bots and messenger marketing to your online marketing strategy. It will help you generate more leads without spending thousands of dollars on campaigns.

Need help building a customized messenger bot for your business? Connect with us by scanning the QR or click this link and we’ll be happy to help.

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