Graphic Design Trends for 2020: Are You Ready for The Visual Upgrade?
Graphic Design is an ever-changing aspect of marketing. What was trending yesterday might be futile tomorrow. As we wrap up 2019, it is time to prepare for the new and upcoming graphic design trends for 2020. Visual cue is one of the most important things in online marketing. Thus, if businesses do not adapt to changing demands, they will lose out on engagement and possible leads.
2020 is around the corner and marketing experts are brainstorming to forecast what graphic designing will look like in the next year and beyond. Not only are we looking at the dawn of a new decade, but we are also going to witness the next big evolution in graphic designing.
Although the upcoming design trends are at an infant stage, it sure boasts of a huge paradigm shift. And, designers worldwide have started showing off bits and pieces of what is to come. Recently we talked about how to use graphic designing to build a unique brand identity. In this article, we will be letting you know about the forecast of graphic design trends for 2020.
Graphic Design Trends for 2020
As you have already noticed, the last couple of years were all about bold colors, geometrical patterns, and futuristic designs. However, experts say that 2020 will be more about abstract designs. One of the main reasons for this is that large corporations have overused design as a common tactic to garner more online attention. Almost every website shows off similar patters and hues (and, it does get a bit monotonous with time).
So, to stand out from the competition, you need to stay updated on what the future of design has in stock. To make it easier for you, we are listing the top graphic design trends for 2020 that you should start preparing for.
2020 is all about innovative typography, metallic textures, liquid patterns, geometric designs, and 3D realism. Expect to see more use of illustrations, line art, image/text masking, earthy colors, and collages.Graphic Mama
3D designs reached its zenith in 2019. And, this trend isn’t fading away soon enough. In fact a lot of businesses are embracing 3D realism – thanks to innovative technology and software. So, if you see a lot of 3D realism and depth in 2020, do not get overwhelmed.
Yes, monochrome is back with a bang! While duotone was a preferred thing until now, monochrome seems to have taken over within a short span of time. These days you can see the rise of monochrome filters on images or partial elements in graphic designing.
For branding identity and product design, the use of metallic materials in graphic design has developed itself as ultra trendy. By law, this trend needs an overall minimalist design, as the emphasis is on the metallic effect itself. Designers are using mostly the gold shade, however other metallic colors are also making a huge impact.
Custom Typography – The Most In-Demand Graphic Design Trend for 2020
To create unique brand identities, designers have been testing various custom-made typography elements. It has sparked some interest as of now, but this trend will be flourishing in 2020 and beyond.
Geometric shapes, creative elements, line art – this design trend will surely be grabbing eyeballs. It is basically an upgrade of the existing maxi typography trend.
Also, it seems that there will be a blend of Maxi Typography with the new trend. The world of graphic design is already flooding with heavy fonts and letters. We see them in badges, banners, web layouts, and even the layout of products. Once again, the letters will be huge, and may even go beyond the composition’s edges. A good example of it is shown below –
For the coming year, another major theme in typography would be making shapes with it. Designers are also experimenting these by adding twirls, circles, and other elements. The forms can be two-dimensional and even three-dimensional. A big hit is to build 3D structures with terms like cubes, stairs, etc.
Semi-transparent typography is also seeing a gradual rise in demand. Thus, it is expected that this is also one of the biggest competitors for graphic design trends for 2020. We’ll see it in different ways in 2020. Sections of words that overlap, “double typography” with the second copy being translucent, or simply semi-transparent typography over images and other elements of the structure of the project.
Masking Text and Images
Yet another design trend that is on the rise is masking text and images to create stunning visuals. Although it isn’t a new technique, it still is in demand. This type of design helps create a minimal yet mysterious look, thus driving engagement. Designers will continue to create image and text masking compositions in 2020, naturally sticking to the latter’s maxi typography to achieve the desired effect.
In designing, line art isn’t a new thing. Outlines and other elements had a huge demand in the early parts of 2018. As of now, this design trend has highly evolved into fully illustrated line art designs and patterns. This design looks minimal, clear, elegant. Plus, it is non-obtrusive. Line art is definitely something that more brands will be incorporating in their branding.
Illustrations in graphic designing isn’t new. Designers have been predominantly using it to convey ideas and communicate brand messages effectively. And in 2020, simple illustrations will be a big thing.
dominantly using it to convey ideas and communicate brand messages effectively. And in 2020, simple illustrations will be a big thing.
Summary – Graphic Designs Trends for 2020
To sum it up, 2020 will bring in a lot of new (and older) design ideas that are diverse and highly impressive. You can expect rich colors, patterns, and geometric shapes in addition to combinations of retro-style designs, doodles, line art, and much more. In the next few years, prepare to see an amalgamation of the past, present, and futuristic design trends. Be it cyberpunk, aesthetic, emboss or bevel – designers are leaving no stone unturned to update themselves and adapt to the changing demands.
Question is: Are You Ready?
Do you think your brand needs a makeover to stand out from the competition? What design elements do you plan to integrate in your branding? Let us know in the comments and we’ll make sure to check those out. And, if you’re looking for professional graphic design services, feel free to view our previous work and portfolio.