Email Marketing: The #1 Proven Lead Generation Tool for Businesses
With all the new tech in place, most of us have started thinking that email marketing is going to fade away.
But wait, it is still the number one lead generation tool for businesses. Don’t believe us? Here are some jaw-dropping facts that Oberlo released recently.
- There were 3.7 billion email users in 2017, and Statista forecasts that it will grow to 4.3 billion by 2022 – that’s half of the world’s population!
- 269 billion emails were sent and received daily in 2017. And, this is expected to grow over 333 billion by 2022.
- For every dollar you spend on email marketing campaigns, you can get an average return of $32 (DMA, 2018)
- It allows you to connect with the mobile audience. More than 49% of emails are opened on mobile devices.
Based on these figures, we can conclude that email marketing is one of the best tools for businesses. Not only does it help to generate new leads, but you can also use it to connect with your audience and convert them into customers.
So, if you are already using email marketing, kudos on that! If not, here is a quick guide on how to get started.
What is Email Marketing?
When you start sending different types of content to a list of subscribers using email, you are doing email marketing.
It is not just used for lead generation. You can use it as per your business needs. For example, if you run a blog, you can use it to generate website traffic.
If you run an online business, you can use it to let users know about new products, discounts, and offers. You can also use it to increase opt-ins and sign-ups for your services/products.
Why Email Marketing is Important?
Firstly, it is an effective source of marketing communication. Another notable benefit of email marketing is that it is cost-effective.
Other than these, here are some reasons why email marketing is important-
- An email has a wider reach than any social media platform.
- When it comes to being visible on Facebook & other feeds, the chances are less as users can limit what they see on their feeds, but 90% emails get delivered to the intended recipient’s inbox.
- According to recent numbers, the average CTR from an email campaign is almost 3% of the total recipients.
- An email campaign can be easily integrated with the rest of the communication channels you use (push notifications, SMS).
Setting Up an Email Marketing Campaign
To start with an email marketing campaign, you need to understand how it works. Next, you need to build your email marketing strategy for each step.
A bit too much to do?
Let us help to get you started.
Email Marketing Strategy 2020
As mentioned over and again, email marketing works for all businesses. But, to get the most out of it, you will need to have a robust strategy in place.
Here are 5 components of an effective email marketing strategy for 2020.
- Set your goals – Your campaign goals need to be clear, achievable, timely, and measurable.
- Build your mailing list – You can use social media and your website to start building a mailing list. Choose pop-up and floating opt-in/subscription forms to make it easy to subscribe.
- Set-up your campaign – You should use at least 2 types of email marketing campaigns. Use triggered emails to send automated mailers based on user’s behavior on your website. And, use Business-as-usual (BAU) mails to let your audience know about new offers, discounts, etc.
- Draft your email – Your email should have the following – (a) Catchy Subject line limited to 20 characters, (b) relevant and personalized content, (c) short and crisp email body (no fillers), and (d) an actionable CTA button.
- Adjust the mailing frequency – You can choose to send emails daily, weekly, or monthly. However, the best option is to let users select the frequency on the subscription form itself.
- Make use of analytics – Check the open rates, CTR, spam score, etc. to understand how your subscribers interact with the emails. Use these analytics to run A/B tests to figure out the best performing emails.
Email Marketing Best Practices
There are a lot of things that come under email marketing best practices. Some are common, while others relate to specific business types and the end goals.
Listed below are some of the most important email marketing best practices for 2020 –
- Always send personalized emails.
- The Subject line should be 20 characters and connect to the 1st line of your email.
- Ensure that the frequency and timing are right (you don’t want to overdo it).
- Keep the email body short and informative.
- Add images and gifs for engagement.
- Use a clear and conversational tone.
- Use “Power Words” in your CTA (sign up now, Get your Free Copy, etc.)
- Use or build responsive templates that adapt to mobile screens.
- Test your campaigns. Analyze the statistics. And, tweak accordingly.
- Offer easy sharing options on your newsletters.
- Always add an option to Unsubscribe and GDPR policy notice on the footer of your mails.
Email Marketing: KPIs to Measure
Now that you have strategized your email campaign, built your mailing list, and started sending out newsletters, it is time to measure the success.
Which KPIs should you track?
Here are 6 factors that evaluate your email marketing campaign’s success –
- Bounce Rate – the total number of emails that weren’t delivered to the intended recipient’s inbox.
- Open Rate – the number of emails that were opened by the recipients.
- Click-Through Rate (CTR) – the number of clicks received on the links within your email.
- Spam Complaint Rate – the number of recipients who flagged your emails as spam.
- Conversion Rate – the number of recipients who clicked on the Call-to-Action and performed the desired action.
Email Marketing Tools
With so many Email Service providers (ESP) out there, it can get a bit overwhelming to choose one.
So, we researched for you, and here are some of the best email marketing tools to help you get the most out of your campaigns –
Mail Chimp is bang on target when it comes to improving performance, sending emails, and collecting statistics. It is a one-stop-shop for all your email marketing needs.
It is easy to use and allows integrating social media channels so you can post regular updates. And, the best part, it offers a FREE subscription for up to 2000 subscribers or 12000 emails every month.
Drip is a versatile email marketing platform. It offers several useful features such as integration with multiple platforms, personalization, and comprehensive analytics.
You can easily customize content – thanks to the visual and text-based editors. The Starter plan is FREE to use, and it allows you to add 100 subscribers.
Another great tool that has been making it easier to run email marketing campaigns. You can use Constant Contact to create your designs or choose from several hundreds of pre-built templates.
Import images and texts directly into the WYSIWYG(what you see is what you get)editor . Analyze in-depth insights with the easy to use dashboard, and much more. And, you can choose from the Email ($20/month) or Email Plus($45/month) plan as per your needs.
ActiveCampaign is the perfect blend of marketing automation, email marketing, and CRM tools that any business needs to provide 360-degree customer service experience.
Personalization, segmentation, customized designs, A/B split testing, nurturing, analytics – they have got it all! Their prices start from as low as $9/mo with no hidden fees.
Email marketing is undisputed when it comes to reaching new users, engaging them, and converting them to customers within limited resources and time.
Use the email marketing tips listed above to add value to your business. Include opt-in forms on your websites and social media pages to build a personalized mailing list.
Is there anything else that you do for great results with email marketing? Let us know and we’ll make sure to try it out. We are always eager to hear your ideas and suggestions.