3D Rendering: Immersive Designs for Great User Experiences

3D rendering - yasza media

3D Rendering: Immersive Designs for Great User Experiences

3D rendering is a new design trend. Since its inception, it has been critically acclaimed. More and more websites have started using this design process to engage site visitors.

One of the best things about 3D is that it is immersive. But, there are not many who are accustomed to this form of design.

Thus, in this article, we will be introducing you to the basics of 3D rendering. We will also let you know which business can benefit from it.

What is 3D Rendering?

3D rendering is the creation of 2D representations of 3D objects. It’s like taking a photograph of a model with the desired lighting from a chosen point of view in a particular setting.

How Does 3D Rendering Work?

To help you understand how 3D rendering works, we have broken down the process into three parts –

  • Building the model and texture
  • File preparation and rendering
  • Post-production work

Building the Model & Texture

Building the model is the first step towards 3D rendering. The model’s level of detail determines the value of the render.

Adding details will make an image look photo-realistic and flawless. To ensure that each detail is correct, it is important to invest time in modeling.

Another thing to consider is the texture. Choose the right textures and resolutions to get a good 3D perspective on render.

Preparing the File and Rendering

Setting up the model file with proper layers and output settings such as light and shadow can help get a beautiful render.

The longer the time spent on rendering, the more detailed it will be, resulting in improved quality.

Post-Production Work

The post-production work will come into play once the high-definition rendering is done.

Because 3D software’s rendering may not always be perfect in terms of certain colors and specifics, it is important to touch-up the rendering.

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Image by PIRO4D from Pixabay

What’s the Use of 3D Rendering?

3D rendering is most commonly used in interior/exterior designing and architecture. Designers have also started using it on e-commerce and real-estate sites. It is also used in exhibits, seminars, and conferences for demonstration.

Here’s a list of things where 3D rendering is used –

  • printed advertisements
  • videos
  • architecture
  • manufacturing
  • scientific projects
  • training and seminars
  • online stores (e-commerce)
  • interior design, and
  • exterior design.

Uses of 3D Rendering by Industry

Rendering is versatile. It can be used effectively across different industries.

Now that you’re aware of the basics, let us give you a brief overview of how different industries use it.

Planning & Architecture

Although 2D models are still used to represent a building structure’s model and plans, many up-and-coming modern 3D tools are changing the way we view architecture.

With the 3D model being built directly from the 2D sketches, you can easily view the design from different angles. It plays a huge role in improving the workflow of Planning & Architectural industries by cutting down the risks involved.

eCommerce & Online Stores

eCommerce businesses rely on product positioning for their success. These days it is all about visual representation.

According to VentureBeat, 82% of product page visitors activate the 3D view, and 95% prefer an interactive 3D representation to video playback.

Rendering helps you create an immersive and interactive e-commerce store where consumers can see and experience your items. This has a direct impact on conversion rates.

Benefits of 3D Rendering

Other than producing eye-catching 3D visualization, it has many advantages. Listed below are some of the common benefits of 3D rendering-

  • It can help you conceptualize your idea and vision.
  • It helps you in adapting to the market’s demand.
  • It helps save time and reduce any work pressure.
  • It helps save money as it eliminates the need to invest in prototypes and additional manpower.
  • It helps make an impression and gain the attention of prospects.

How to Choose a 3D Rendering Software?

There are a lot of 3D rendering software in the market now. Selecting the right technology for the work you need is critical to its success.

When selecting a program, it is important to do some background research on the functionality and plug-in that comes with the software.

Quick Tips to Select the Best 3D Rendering Software

Here are some things that you should consider before buying a rendering software –

  • Compare the available products and their rendering quality before making any decisions.
  • Use the FREE trial option to test the product before buying.
  • Check that plugins are available to support the software.
  • Choose a product that is reasonably priced.
  • And, most importantly, buy from the official website.

Best 3D Rendering Software

There are hundreds of rendering software available – some free, others paid. The selection depends on what you want to achieve.

With so many choices, it might get overwhelming to choose one. So, here’s a list of top 3 rendering software that you should try –


This software is built to be consistent with industry standards. 3Delight uses RenderMan as a shading language and is a commonly used tool in feature films.

It is one of the best special-effects software that is well-integrated with other programs.

OS: Linux, macOS, Windows.

Plugins: Maya, Katana, 3ds Max.

Hardware: CPU

Price: Free/$600.

Indigo Renderer

Indigo Renderer is a great tool for industrial design and architectural visualization.

The high-rendering capability allows you to quickly edit scenes and review the results in real-time. It helps create realistic previews quickly and easily.

OS: Linux, macOS, Windows.

Plugins: 3ds Max, Blender, Cinema 4D, iClone, Maya, Revit, SketchUp

Hardware: GPU

Price: $835.


V-Ray is considered one of the best 3D rendering software available on the market as it guarantees high quality and speed.

It is a great tool for everyone – be it a hobbyist or a professional. Plus, it can integrate a lot of plugins which helps produce highest-quality renders.

OS: Linux, macOS, Windows.

Plugins: 3ds Max, Blender, Cinema 4D, Maya, Modo, Nuke, Revit, Rhinoceros, SketchUp, Unreal

Hardware: GPU/CPU

Price: $750.


3D rendering has made its mark in multiple industries and has proved to be a valuable tool. It can help businesses boost engagement and conversions.

With the rapid growth of technology these days, it is no wonder that 3D rendering will soon become a vital tool to assist industries in other sectors as well.

We hope that this article helps you understand what 3D rendering is and if it can benefit your business. Let us know your views in the comments section.

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